Purdue Pharma Blood Chart According to Philip Thomas an attorney petitioning the FDA to change OxyContin s labelling the log chart was used by Purdue s sales reps to persuade doctors that OxyContin would not be that
In order to support this claim Purdue used graphs that depicted OxyContin blood plasma levels in log scale and immediate release opioid blood plasma levels in mean scale Dopesick on Hulu includes a great example of a compressed chart scale The show is about the opioid crisis and features the Sackler family and Purdue Pharma s role in convincing doctors that OxyContin is not addictive To prove the point Purdue shared this graph showing that the time release
Purdue Pharma Blood Chart
Purdue Pharma Blood Chart
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Purdue sent the promotional video to about 15 000 doctors who were told OxyContin was less than 1 percent addictive a figure subsequent studies proved false The Purdue video included a For added visual effect he displayed falsified charts created by Purdue that had claimed smooth and sustained blood levels and fewer peaks and valleys for patients on OxyContin The
For example Purdue produced a chart showing patients blood levels did not have spikes and drops as would be expected with opioids But the chart s axis was compressed in a way that was On Feb 10 drugmaker Purdue Pharma creator of OxyContin announced it had sliced its sales force in half and would stop promoting opioids to doctors a problematic marketing strategy that
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The graphs below represent the concentration of OxyContin in the bloodstream over time The two graphs differ in an important way however In the graph on the left the graph produced by Purdue Pharma as part of their marketing package a logarithmic y axis is presented making the rate of change look smaller than it actually was The drugmaker Purdue Pharma launched OxyContin two decades ago with a bold marketing claim One dose relieves pain for 12 hours more than twice as long as generic medications Patients would
STAT s multiyear legal battle to unseal Purdue files has produced dozens of documents that lay bare new details about its OxyContin marketing campaign This backtrack brought the two men to the realization that Purdue Pharma s charts about OxyContin were obscured The Purdue OxyContin blood charts created a false plateau One analyst
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According to Philip Thomas an attorney petitioning the FDA to change OxyContin s labelling the log chart was used by Purdue s sales reps to persuade doctors that OxyContin would not be that
https://www.reuters.com › investigates › special-report › as…
In order to support this claim Purdue used graphs that depicted OxyContin blood plasma levels in log scale and immediate release opioid blood plasma levels in mean scale
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Purdue Pharma Blood Chart - For added visual effect he displayed falsified charts created by Purdue that had claimed smooth and sustained blood levels and fewer peaks and valleys for patients on OxyContin The